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Campaigns/Demo Gym Member Churn Study

Demo Gym Member Churn Study

Churn & Exit Analysis · Results ready

Status

Results ready

Open results

Invites

10

10 completed, 0 closed

Interviews

10

10 completed, 10 analyzed

Study setup · Churn & Exit Analysis

One-sentence goal

I want to understand why former PeakFit members cancelled and where the gym could have intervened before the cancellation call.

Product
PeakFit Gym Membership
Audience
Former or cancelling gym members who can describe the joining, attendance-drop, and cancellation sequence
Context
fitness / gym operations
Metric
Preventable member churn

Interview focus topics

Stated cancellation reasonAttendance dropAccountability promiseSave windowUseful intervention

Opening message

Thanks for taking a few minutes. I want to understand what happened before you cancelled your gym membership. I am not here to win you back, just to learn what changed and what might have helped earlier.

Invites

Interview target

10 of 10

Results ready

The completed interview target has already been analyzed. Open the results report to review findings.

Pending

0

Sent

0

Opened

0

Completed

10

Closed

0

0 declined / 0 bounced / 0 released / 0 expired

ParticipantEmailPhoneStatusSentOpenedInterview doneAdded
Maya BrooksUnverifiedName provided by participant; not independently verified.maya.brooks@example.com-CompletedMar 15, 2026
Chris NguyenUnverifiedName provided by participant; not independently verified.chris.nguyen@example.com-CompletedMar 15, 2026
Nina AlvarezUnverifiedName provided by participant; not independently verified.nina.alvarez@example.com-CompletedMar 15, 2026
Elliot HarperUnverifiedName provided by participant; not independently verified.elliot.harper@example.com-CompletedMar 15, 2026
Samira FordUnverifiedName provided by participant; not independently verified.samira.ford@example.com-CompletedMar 15, 2026

Showing 1-5 of 10

Interviews and evidence

Campaign details

Workspace
Demo Workspace
Created
Mar 15, 2026