The world’s first AI phone interviewer that writes the report.

PaidInsight designs the study, phones the people you choose, and probes every answer until it’s specific enough to act on. Then it writes a full editorial report — every claim linked to who said it.

Start a study Read a sample report

Early access · No sign-up to look around · Pay only when you launch

A phone ringing with a call from Penny, and the cover of the finished report with its first insight.

Six study types

What do you need to know?

Pick the question. The study type shapes who qualifies, what Penny asks, and how the report reads.

Top Performer Analysis“What do the best do?”Learn what your top 2–5% do differently, so the rest can do it too.Start this study Churn & Exit Analysis“Why are you leaving?”Find out why customers leave, and what would have made them stay.Start this study Product Discovery“What should we build?”Find what customers actually need before you spend months building the wrong thing.Start this study Customer Satisfaction“How happy are you, really?”Understand what drives happiness — and what quietly erodes it.Start this study Onboarding & Activation“How was getting started?”See where new customers get stuck in week one, and what made it click.Start this study Market Validation“Would you buy this?”Validate real demand before you build, price, or launch.Start this study

Want to look around first? The demo workspace is open without an account. Browse the sample studies

How it works

From question to report in three steps.

Goal
What do you want to learn?
I want to understand what top-performing gym owners do to keep monthly churn at or below 3% for six months straight
1
You set the goal

Pick a study type and say what you need to learn. Penny writes the interview: who qualifies, what to ask, and how to follow up.

IF
IronFit Gym via PaidInsightIronFit Gym invited you to a short interview
You’re invited to a research interview
Interview reward$5FormatRecorded phone call with an AI interviewer, about 5 minutes
Open your invitation
2
The people you invite say yes

You send email invites. Those who want to take part verify their phone number, and Penny calls them right away.

What to do next · in order
  1. 1Attendance-triggered contact gives drifting members a way back
  2. 2Cancellation talks uncover fixable service mismatches
  3. 3Handwritten cards make specific progress visible
From the sample report · 10 interviews
3
Penny writes the report

Every call is analyzed and combined into ranked insights, the quotes behind them, and what to do first, second and third.

One of six study types

Learn from the best. Lift the rest. Repeat.

In a Top Performer Analysis, you pick the few who get the best results — top locations, reps, or partners — and Penny interviews them. The report ranks the practices they share. You roll those insights out to everyone else, then study your new top performers.

What the people you invite see.

An invitation, not a cold call

They get an email. Nobody is called unless they ask to be.

On their time

They start when it suits them, and Penny calls right away.

$5 for about five minutes

A paid, short phone call. No app, no webcam, no account.

They know it is an AI

The invite says the interviewer is an AI and that the call is recorded.

Your AI interviewer

Meet Penny.

She interviews like your best researcher — and never accepts the first answer.

01
Follows up in their words, never with “tell me more.”
02
Can tell a real practice from a vague claim, and knows when to stop.
03
Warm with your top performers, calm with the customers who left. She never sells and never judges.
Let Penny call youPick a scenario and play the part. A test call costs $5.
The first answer, and what Penny does with it
“What do you do to retain members?”
Gym owner
“We really focus on personal touch.”
A survey stops here. Penny doesn’t.
Penny
“You said personal touch — what does that look like on a Tuesday at 9am?”
Gym owner
“Trainers check in if someone missed.”
Penny
“Walk me through that check-in. What happens first?”
Gym owner
“They text within two hours: ‘missed you today, everything ok?’”
Penny
“Why two hours, not end of day?”
Gym owner
“We tested it. Same-day contact rebooks 60%. End of week, maybe 10%.”
Three follow-ups later: a practice you can copy.
The report

A report you can act on Monday.

Not a transcript dump, not a word cloud. A written report where every claim shows who said it — and how many agreed.

01The answer up front — the report’s headline is the insight itself.
02Ranked by evidence — interview counts and support rates on every claim.
03Their exact words — the quotes behind every claim, from the people you interviewed.
04What to do next — first, second and third, plus how the study was run and where it is thin.
Read the full sample report Real output from a 10-interview demo study. No account needed.
Excerpt · from the sample report
Insight 01 · ranked first by evidence
Attendance-triggered contact gives drifting members a way back
Supported in 5 of 10 interviews · medium evidence
“By Wednesday morning, if someone has missed Monday and Tuesday, the coach owns a same-day call and offers two actual class times.”
Interview 01 · multi-location chain operator — their exact words
Pricing

$15 per interview. Reward included.

$10 for the platform and $5 paid to the person you interview. Every size includes the full written report. No subscription and no minimum term.

5 interviews
$75
A first, focused question.
Start with 5
The sample report’s size
10 interviews
$150
Stronger evidence behind each insight.
Start with 10
20 interviews
$300
A larger group, or several studies at once.
Start with 20
You pay when you launch

The fee and the reward are held when invites go out. Unused invites return both.

Any size from 1 to 100

Buy the number of interviews you need, and add more later.

Hear Penny first

A test call with Penny costs $5. Try a test call

Questions

What people ask before a first study.

Will people mind a call from an AI?
Nobody gets a surprise call. You send an email invite; those who want to take part claim a paid slot, verify their phone number, and start the call when it suits them. The invite says the interviewer is an AI and that the call is recorded.
Is Penny actually good enough to run my interviews?
Penny does not read a script. She keeps asking — in the person’s own words — until an answer is specific enough to act on. Every claim in the report links back to the exact words behind it. Don’t take our word for it: read a sample report, or run a test call and hear her yourself.
Where do participants come from?
Your own people, not a panel: customers, users, your team or partners. You invite them by email. Interviews currently run on US phone numbers.
Do I need an account to start?
No account is needed to browse the demo workspace, read the sample reports, or start from a ready-made goal. Writing your own study goal, getting a test call, or launching a study needs an account, which is free.
What about privacy, and how are participants named?
Reports use assigned display names by default. Where a study offers the option, participants can choose to share a name. Interviews may contain identifying details; the participant privacy notice explains how contact details, transcripts, and recordings are used and retained. Read the Participant Privacy Notice.
What if a call doesn’t complete?
You are not charged for a call that does not happen. Declined, expired or bounced invites and failed calls return the money, platform fee and reward both. A completed call is charged and the reward goes to the person you interviewed. Test calls have their own short rules, shown before you start one.

Your best next decision.

Set up your first study today. You pay only when you launch.

Start a study Read a sample report
$15 per interview, reward included · No subscription
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